Brief

Martin and Co is a leading nationwide letting agent in the UK.  The Optimizers approached Martin and Co with a proposal to improve their search engine optimization.

The Optimizer’s Solution

The Optimizers identified basic SEO that was not in place, which meant Martin and Co were not maximizing their online presence.  On page optimization was a key component to the strategy.  Each office needed to have unique content based on the local area to help google identify the different office locations and index them accordingly.

The Optimizers have been advising on the SEO for the development of the new Martin & Co. website. Our in-house copywriters produced the content for 175 Martin and Co offices, once uploaded on the new site this will dramatically improve their local rankings. We have also provided our expertise in the area of Social Media Marketing, and suggested new content in the form of a “Dream House” section on the website with the view to it becoming content that is social media friendly.

The Results

Results for the new website to follow upon its launch….

The existing website has seen a substantial rise in its online visibility:

Brief

Diana Cooper is an author and spiritualist who is popular in the UK, America and across the globe. She’s well known for her work with angels, Orbs, Atlantis, unicorns and ascension and has now written 2012 and Beyond, full of information about the awesome changes and opportunities ahead which inspire thousands of people.

Diana wanted to spread her message to a wider audience and promote her products and services.  She came to The Optimizers to advise her on the best way to accomplish these goals.

The Optimizer’s Solution

Set up a ping account which accesses all social media platforms and allows quick and easy administration of posts.  Set up accounts with a variety of social media platforms.  Creating a dialogue with followers is extremely important and the Optimizers advised Diana about the best way to go about this.

The Optimizers implemented a facebook feed to her website to integrate the two platforms.  Further initiatives and campaigns such as setting up a facebook photo share helped to improve interactivity and dialogue.  The Optimizers posted photos from Diana’s website on to her facebook account and allowed users to comment and post their own.

Results

• The photo campaign resulted in 799 photos to be uploaded and shared by the general public.
• Total facebook likes have tripled
• Daily post feedback has gone up by 46%

Brief

Find A Breaker is a national directory which connects dealers and hobbyists with breaker yards across the UK.  They needed to improve visibility across different regions in the country to drive more people to the site and promote the directory.  Their primary goals were to increase the number of dealers and breaker yards registering on the site.

The Optimizer’s Solution

The Optimizers created an SEO Strategy including on and off page optimization to improve traffic to the site.  In depth keyword research revealed that a heavy focus needed to be placed a high quantity of search terms.

Results

• 526% increase in new visits whilst still retaining returning visitors
• 78% of these visits are through organic search

Online visibility for the company has increased dramatically:

Brief

Little Luxury Islands are a travel company specialising in luxury, tailor made package holidays in some of the most sought after locations in the world. They were not achieving high enough results with their previous SEO Agency and so came to us at The Optimizers for a different approach.  Little Luxury Islands wanted The Optimizers to get them up high on google and increase targeted traffic to their website.

Optimizer Solution

The Optimizers saw the potential to dramatically increase volumes of traffic and how targeted that traffic was with a strategic SEO campaign.

Little Luxury Islands were only ranking for 5 keywords in total. The Optimizer’s solution was to broaden this range with short and long tail keywords. This would increase indexing of the site and drive their ranks up. After identifying the primary keywords a link building strategy was implemented alongside on-site optimization.

Results

• 347% increase in visits
• 600% increase in new visits
• 100% of visits are organic search
• 125 new keywords ranked

The Little Luxury Islands website has increased its online visibility substantially since joining The Optimizers:

Brief

Admiral Marine Insurance offer uniquely tailored boat insurance in multiple regions across the UK and Europe. The company wanted to reach a broader range of markets across multiple regions and realized the online scope for such a project.

They came to The Optimizers with a clear understanding of what they wanted to achieve; increased visibility and targeted traffic.

The Optimizer’s Solution

It was The Optimizers job to reassure them that these goals could be achieved through Search Engine Optimization.

The primary goal was to increase quote form submissions. The Optimizers suggested integrating a “call to action” button linking to the form throughout the website, and reducing the number of clicks to the target page in order to increase conversion, this modification was carried out.

To bring higher volumes of targeted traffic to the website, a focus on the most competitive keywords were at the foreground of the strategy. The three key phrases that had the highest search volumes and were most targeted for the business were:

• Yacht Insurance
• Boat Insurance
• Marine Insurance

Results

• 45% increase in new visits – over half of this is via organic search
• Average 156% increase across 8 different countries
• Norway, a completely new territory added
• Yacht Insurance (primary keyword) first page, first position
• Boat Insurance (primary keyword) first page, third position
• Marine Insurance (primary keyword) first page, fourth position