Bluetooth Marketing with BlueReach UK

 

Retail Application

 

With a stream of people but no guarantee they’ll enter your store, why not reach out and send them an invitation? Sending offers, coupons, details about your seasonal lines, and even random-chance prize promotions, will help ensure people leave the mall or shopping center with your goods in their shopping bags rather than your competitors'.

 

Bars & Nightclubs

 

In a highly competitive market, why should customers choose your bar, lounge, or nightclub? Perhaps because while walking through a busy city center or down a main street they receive a message promising an offer for entry or drinks combined with the promise of a great night out.

 

Distributing flyers is highly untargeted and costly - why pay for several people to give out a limited supply of flyers to the few that pick them up (who may then just as quickly discard them), when you could send out an unlimited amount of Bluetooth messages to anyone passing that has a Bluetooth enabled phone? They would still have to agree to accept the message, but in our experience people enjoy receiving messages on their phones.

 

With our experience in design and advertising, we can work with you to translate that initial interest into repeat business.

 

Malls & Shopping Areas

 

With a stream of potential customers but no guarantee they’ll enter your store, why not reach out

and invite them in? Sending offers, details about your seasonal lines, your coupons, even a random chance prize promotion, will help ensure people leave the mall or shopping center with your goods in their shopping bags rather than your competitor's.

 

Office & Company

 

You’ve setup an intranet but no one reads it. Or perhaps your internal newsletter is becoming rather costly. Why not setup up a Bluetooth transmitter in your reception area so that as staff come into work, the latest company news is sent directly to where they’re most likely to read it. Combining this information with promotional offers for staff and non-company news ensures that the recipients will want to receive this message.

 

To see some case studies on how Bluetooth Marketing has worked for other companies, click here

 

To find out more about Bluetooth Marketing, click here

 

Bluetooth Marketing Q&A

 

Q. What is proximity marketing?
A. Proximity marketing is the localised wireless distribution of advertising content associated with a particular place. Transmissions can be received by willing individuals in that location.

Q. How targeted is BlueReach Proximity?
A. Communications can be targeted to specific groups within a given location, eg content in tourist ‘hot spots’ may only be distributed to devices registered outside the local area.

Q. When is proximity marketing at its most powerful?
A. It works best when there is a captive audience, the audience has waiting time (eg in a football stadium or cinema), a significant number of Bluetooth phone users are within range, and messaging can be easily tailored to the users’ needs or interests.

Q. Are Bluetooth messages SPAM?
A. No, because each message requires permission from the user and the Bluetooth needs to be enabled. Each message is logged on the server and will not re-send to a phone that has rejected the message.

Q. Is a PC required?
A. It is a stand alone model, no need for a PC.

Q. How reliable is the service?
A. As long as messages are sent to Bluetooth users within range of the server, the service will work perfectly. Some phones may have extra security checks enabled.

Q. Does it work with all mobiles?
A. About 85% of mobile phones are currently Bluetooth enabled. This number continues to rise and new phones tend to be multimedia compatible.

Q. Can a Bluetooth server run from batteries?
A. Yes, we can provide a completely independent set-up.

Q. How many messages can be stored on a server?
A. Up to 128MB of storage is available.

Q. What size message can I send?
A. Files up to 1MB work well. Download times will increase for larger files.

Q. How many phones can I see at once?
A. Servers support between 21 and 56 connections, but you can use multiple servers to increase connection rates.

Q. How do I know whether my campaign has worked?
A. The server logs all downloaded messages, so you know exactly who has received the content.