Brief
Admiral Marine Insurance offer uniquely tailored boat insurance in multiple regions across the UK and Europe. The company wanted to reach a broader range of markets across multiple regions and realized the online scope for such a project.They came to The Optimizers with a clear understanding of what they wanted to achieve; increased visibility and targeted traffic.
The Optimizer's Solution
It was The Optimizers job to reassure them that these goals could be achieved through Search Engine Optimization.
The primary goal was to increase quote form submissions. The Optimizers suggested integrating a "call to action" button linking to the form throughout the website, and reducing the number of clicks to the target page in order to increase conversion, this modification was carried out.
To bring higher volumes of targeted traffic to the website, a focus on the most competitive keywords were at the foreground of the strategy. The three key phrases that had the highest search volumes and were most targeted for the business were:
Results