PPC Management

 

We provide PPC (Pay Per Click) management services to clients who wish to advertise using search engines advertising platforms such as Google Adwords.

 

The benefit of using Google Adwords is that you can get your ad displayed instantly on page one of Googles search results*.

*Having your ad displayed on page one will depend on how much you are prepared to bid for the keywords that trigger the ad

 

Google have done a great job of making it user friendly for people to use their advertising program, Google Adwords. The problem is though that many business owners who use the program end up being pitted against people in our industry who make a living out of Adwords. They have loads of knowledge and experience and know every trick in the book, which makes it difficult for business owners to compete with their limited time for such things.

 

That’s why we’re here, we get the best we can out of people Adwords by creating great, cost effective ads that have good placement and a high click through rate (meaning lots of people click on that ad, and those people are targeted traffic who are more likely to convert).

 

If you want us to manage your PPC campaigns, contact us here

What is PPC?

PPC, an acronym for Pay per Click, and otherwise known as Sponsored Listings is where you pay money to the search engines to display adverts on the results pages.

People pay for the ads to be displayed on the search engines results pages when a relevant term has been used in a search.

 

They pay by bidding on keywords, or search terms to trigger the ads. Advertisers

will then pay Google for every time a searcher clicks on the ad to go through to the advertisers’ website… this could be any figure, 20 pence, or 20 pounds per click depending on how many various different factors, but mainly how competitive that keyword is. The more competitive a keyword, the higher the cost of it.