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|For businesses targeting just their local area.||For businesses targeting the whole of the UK||For businesses targeting national and international web traffic.||For businesses who would like a mixture of our other packages or are undecided.|
|Prices are dependent on how competitive the keywords are.||Prices are dependent on how competitive the keywords are.||Prices are dependent on how competitive the keywords are.||Prices are dependent on how competitive the keywords are.|
SEO and your business
- Increase website traffic
- Not just higher volumes of website traffic, but relevant, targeted website traffic. Traffic that is looking at that time to buy exactly what you selling!
- Increase brand awareness
- Appearing before your competitors in the search listings will dramatically improve your brand visibility. Why search past relevant 1st page results?
- Increase revenue
- Whether you’re an online shop selling products, or a service provider wanting more enquiries, higher volumes of targeted traffic will increase your revenue.
The SEO we do for you falls into two main categories:
There’s on-page SEO, then there’s off-page SEO. Here’s a breakdown of the service we will provide you:
Fundamental web SEO
- Keyword research
- Sitemap creation & submission
- Competitor analysis
- Site audit for traffic
- Site audit for conversion
- Keyword implementation
- Site structure & architecture
- Internal link structure
- New content if required
- Recommendations for on-site conversion rate alterations
- Link building
- Content creation
- Content publication
- Social/Viral promotion
- Detailed analytics reports scheduled weekly, monthly and/or quarterly to show traffic information and conversion tracking.
- Ranking reports scheduled monthly to show where your site ranks within the major search engines for the keywords/key phrases relevant
Simplified overview of the SEO process:
For your keyword research we use three different tools to figure out how much each keyword relevant to you is searched each month. From here we balance up which of those keywords are well targeted, in other words, if somebody uses a keyword in Google and then lands on your website because of it, are they then likely to convert into a purchase or a lead?
After carrying out competitor analysis and verifying your keywords are of both high search volumes and well targeted, we start building them into your website. This is done through:
This will be carried out taking care not cause any issues with keyword cannibalization or pagination, mistakes that are commonly made in the SEO process.
You may well need new landing pages and/or new or extra content on your website in order to structure it correctly for SEO. You may also need the actual architecture of the website itself restructuring entirely if it’s not as crawler friendly as possible.
With your sitemap submitted, tracking code installed, 301 redirects to where-ever necessary we then move on to the Off-Page optimization while waiting for any new content on-page.
Link Building is one of the off page optimization techniques we use to get your website high up in the search listings. The idea is to get lots of other websites that feel yours is worth visiting so that they post links. When the search engine sees all of these links it decides your website offers value to searchers and awards it with a nice high search ranking.
Our SEO company has a team of copywriters dedicated to getting you lots of links from good places around the web.
Our link building services include:
We will find blogs that are relevant to your business, read them, and post useful comments to help the other readers of those blogs (after researching the answers for them). That way, the blog owners will allow the comment to stay and a link is retained.
We will join forums relevant to your business and become part of those forums communities for you, getting involved in discussions, asking and answering questions from what we’ve learnt about your industry. Doing this means that the forum moderators can see we are adding value to the foums, and then they will allow relevant outgoing links.
We will write and distribute lots and lots of different articles for you, from tips and tricks to research and studies. These articles will be relevant to your industry and helpful to those who will be reading them. This way, article websites allow outgoing links to relevant websites.
- Press Releases
We will and distribute press releases for your business. These press releases can be anything from the announcement of a new member of staff, to an exciting news story about your industry. The press releases can be linked back to your website so that people can get further information.
- Social Media
Social Media websites can be great to show off your products and services to different online communities. We will create company profiles for you and share information that is useful to your potential clients… without being too “salesy” as that’s just not what Social Media sites are for.
Bookmarking sites allow people to bookmark your website and interesting pages or articles. With good content and releases, you can get your website bookmarked by lots of people and on lots of bookmarking sites. We’ll set the profiles for this for you!
There are lots of directories around the web, a small portion of them are held in high regard by the search engines and information and links coming from them are counted as worth while. There are big directories like DMOZ and then there are small directories that are topically relevent to your business. We’ll submit your website to all the directories that count, the directories that provide value to their users.
- Link Baiting
Link baiting is without a doubt the best way to get links. Instead of actively seeking sites and asking them for links, why not create great content that people will find and link to without prompting. This can be new information, controversial topics, interesting ideas, humour, fun, image based, or anything else that people might want to link to. We’ll come up with ideas for you and help you to implement great content so that you can enjoy the benefits of having people linking to you because they like what you’ve got to say.